Saturday, 2 July 2011

{Design Case Study} Military Wedding Discounts logo and website design

I have recently finished working on a really enjoyable and rewarding project for the lovely ladies over at Military Wedding Discounts.

The Military Wedding Discounts is a lovely idea that has been created to help members of the Armed Forces in both the UK and USA save money when planning their wedding.

They also donate 50% of the advertising fee to charity - Help For Heroes (UK Suppliers) and Operation Gratitude (USA Suppliers), so i think you will agree that this website is for a fantastic cause, so I was very pleased to be able to assist them with a fabulous new look for their brand.

The Logo

When creating the logo I wanted to ensure that I incorporated the military aspect in some way, whilst still finishing with an end product that was both pretty and attractive, and also relevant to the wedding market and appropriate for a wedding blog.

I put together a selection of ideas for them to choose from (one of them featured a camouflage wedding cake!) and they chose this one, which was also my favourite:

To create the design I chose an elegant and delicate font that would contrast well with the bold army style font, alongside an illustration of a bride and soldier, on a pretty vintage blue background, which brings the design together really well!

The Website

Whilst the existing website was pretty enough, it was a little lackluster and didn't really reflect the style and feeling that they wanted to go for from the site.

After creating the new logo, I then went into the site to give it a bit of a facelift, with a new banner incorporating the logo (featuring pretty lace detail,) a new background, a more attractive font, and new buttons and icons.

The blog badge

I also put together this additional blog badge, which will go out to all suppliers who feature on this fabulous site:

Emma and Terri were so pleased with the end result, and there has been an amazing response to the new design from lots of others via twitter and facebook! I hope that you like it too :)

What's more, if you're looking to have a new logo designed for your business I'm offering a super duper discounted rate throughout the summer! Click here for more details!

Leah x
twitter: @leahgoldenapple

Golden Apple
Creative design, Stationery & Wedding
Invitations Leicester
Click here to visit the site

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